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By: Jamie Matusow

Editor-in-Chief

The international launch of Lolita Lempicka’s latest fragrance, Si Lolita, includes Rexam’s XD11 fine mist pump, intricate closure development and Mini-mist (for sampler size). The full-size Si Lolita perfume is fitted with the ultra-low profile XD11 crimpless system, designed for brand owners in the high-end market segment. The closure for Si Lolita includes two decorated, injected pieces made by Rexam; one is a PP gold-metallized ring decorated with a small, sewn scarf, and one is a gold galvanized ABS stirrup carrying the Si Lolita name. The two assembly parts create a jewel-like look and an intricate system, which allows the pump to be locked, bringing a new gesture to the consumer.
   
More info: www.rexam.com

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